The goal of any organization is to produce its best work possible. The workplaces that lack diversity can lack human perspective, gifts, and talents. Diversity, therefore, enables your organization to create superior work and better products. Inclusion must flow from diversity, from variety, as you want an active and present team. You want a fair and open inquiry and engagement culture because embracing comfortable falsehoods inculcates creative incompetence. Inclusion is the active ingredient that makes diversity work and gives it purpose. Equity, both as fairness and shared value, flows from inclusion. Internally you establish equity by ensuring procedural, process, and resources fairness. Equity sets your team up to win by providing the staffing and budget to do the work. Embracing internal equity positions your team to build value with your clients and customers by taking their cultures and lifestyles seriously. When clients see your work as worth their attention and valuable to themselves, you are on track to build brand equity and customer loyalty. When you fear DEI or only embrace and reward team members like you and match your background or preconceptions, your organization is only a few steps from nepotism. The competition is too fierce in many fields not to embrace being competently diverse. Again, the goal of any organization is to produce its best work possible. Talent and team DEI empowers your competencies.